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Our T-shirts have no visible chest logos or itchy neck labels, because feeling good is the primary intention. We focus on the product and our quality and design speaks for itself.
Good basics are always in style, so are our T-shirts. Simple, classic and made in the best toned-down colors, they create a timeless look that can easily be matched with any other item in your wardrobe - taking your everyday style to new standards.
Our lightweight T-shirt is the perfect T-shirt for warmer days, indoor use or as a base layer during winter. The thin and light fabric will efficiently get rid of excess heat and keep you comfortable in all temperatures.
Check out our thicker Superfine merino longsleeve as well, as a warmer and more durable alternative.
Own less, but better
wear merino wool
Our T-shirts will be the new favorite in your wardrobe. Made with 100% merino wool (and yes, that means no synthetics at all) it’s silky-soft and a pleasure to wear next to the skin. Our T-shirts are the perfect match between versatile, durable all wrapped up in a classic design.
This is what we recommend if you are new to LOOW.
Try and wear a T-shirt for 30 days.
We love merino wool for its natural abilities to protect the skin and keeping us comfortable.
