Fewer worries about what you wear

Versatile performance clothing for daily use, travel and sports. Made in Denmark/Europe.

About us
  • Mens merino T-shirts

    The performance of elite outdoor and activewear in a minimalistic design. Consciously made in Europe.

    Shop mens

  • T-OSS 135 O-NECK
    Lightweight Merino T-shirt dark green
  • T-VSS 135 V-NECK
    T-VSS 135 V-NECK
  • T-OLS 135 LONGSLEEVE
    Long sleeve Merino T-shirt wine red lightweight
  • 3x Merino Boxers G3, Black
    3x Merino Boxers G3, Black
  • 3x Merino Socks NSS-60
    mens merino no show socks, footie
  • 3x Merino Socks S-70
    (New Edition)
    mens merino socks reinforced
  • NW-135 Neckwarmer
    NW-135 Neckwarmer

WOMENS MERINO T-SHIRTS

100% merino wool, knitted in Denmark

SHOP WOMENS

★★★★★ 4.9/5 TRUSTPILOT

I cannot imagine buying a T shirt from anywhere else. 

Paul Scott

The boxershorts exceeds my wildest expectations

Emil

I treat them like my babies!

Erik

The only kind of t-shirt I use all year.

Jan

I used to have a stack of 50 cotton T-shirts in my closet, now I have five LOOW T-shirts instead

Elvig

I like that the t-shirt is disigned and produced in Denmark and Europe.

Peter

I wear Loow everyday!

Andreas

Supersocks!!

Oliver

Only problem now is that I don’t know what to do with all my other t-shirts...

Martin

★★★★★ 4.9/5 TRUSTPILOT

 

 

RACING GREEN LIMITED EDITIONS

Extend your wardrobe with unique colors.

BUY HERE

Free gift box

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New 220 Superfine Merino T-shirt colors

Tarmac and Dark blue have arrived. Both colors bring out the best in the luxurious tightly woven fabric.

Explore the colours

FREE DELIVERY

Free worldwide shipping & returns. Orders placed before 2pm are shipped same day.

TRY US OUT

Wear for 30 days, if you aren't addicted by then, we always offer a full refund, no questions asked.

Free return & exchange

We want you to be happy with what you wear. If it does not fit or meet your requirements, ship it back for free.

Unlimited returns

Buying a gift? You or the receiver can always return or exchange unused items.