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THe Essence of LOOW
1. Inspired by technical clothing and gear
We bring performance, versatility and comfort to your daily wardrobe, using our experience from the Army Special Operation Forces. (Jægerkorpset). Read our story
2. Intense product development and optimization
Our customers take a big part in the development to ensure that our clothing meet their high demands. Our products are under constant improvement. Join the development section
3. Better fabrics
We use the best available fabrics and yarns. Most of our products are made from 100% super soft merino wool. It is expensive, but for us it is the only material that gives the performance and comfort we want.
4. Local production
We believe good clothing make you feel good on the inside as well. We use local manufactures for everything we do, to ensure the working conditions are reasonable.
Further more it gives us a high flexibility and ensures rapid product development and improvement.
5. Online only
Manufacturing clothing like this is quite expensive. We are only able to offer the product at the prices you see on our site, because we sell online only. Cutting away middlemen and retail shops halves the sales price.
Watch my story
FROM SPECIAL FORCES TO MENSWEAR
Stories from customers
We salute your personal adventures and sponsor customers every month, all over the world. Let us know if you want to tell your story and wear LOOW. Send us an introduction at firstname.lastname@example.org