1. Concept and purpose

LOOW aims to celebrate and promote everyday adventures, including those who dare to embark on projects outside the norm. This can include travel, sports activities, adventures, or exciting changes in your daily/work life. We run an annual application round where you can apply for support for your project in the form of LOOW products. When the application deadline ends, we select 5 projects that we want to sponsor with products. In return, we will have the opportunity to share your story on our blog, newsletter, and social media.

2. Requirements for your project

The start of your project will be agreed upon with us during the initial contact. There is no limit to the duration or content of your project. It is not a requirement for the project to be an extreme activity or have a sports-related basis. It can be anything from exciting daily routines/practices, smaller adventures and outings, life-changing decisions, and much more. There are no limitations to what can inspire and fascinate others, the most important part is that our products can have a meaningful role in connection with the project. We reserve the right to reject all requests.

3. Application process
You can apply for sponsorship during the application round. When the application deadline expires, we select the projects we want to support and contact the applicants directly by email. We will then arrange a meeting where we can discuss the project in more detail, determine which products are necessary for the project, and agree on the content and scope of the LOOW STORY to be created.

4. Deadlines and content for the LOOW story
There are no set deadlines, and we will determine how the collaboration will unfold during our initial meeting. Typically, the story is shared across multiple blog posts called "LOOW Stories." In general, the collaboration is very much tailored to your preferences and what would best suit your adventure.

LOOW story: Write an article about your project/adventure (minimum 500 words). The writing is relatively free, you can tell a bit about yourself, about your project, the motivation behind it, and any expectations for the project. It can be an excerpt from your experiences during the project, what you have learned/are taking with you etc. It's very much up to you.

We would also like a packing list, where you describe what you used/brought along for the project + a comment about the LOOW clothing, how it contributed to the project + any favorites, etc.

Images: Usable images that can be used on the blog, website, possibly for advertising (minimum 2000x2000px) from your project/adventure. Of which at least 1 of the images must show a LOOW product and 1 image where a person is wearing a LOOW product, clearly visible.

Tags/Posts on Social Media: If you are active on social media, we hope you will tag us in any posts or stories you publish, so we have the opportunity to repost. This is agreed upon and adjusted individually.

5. Which product will you receive

In the initial phase, we will decide together which LOOW clothing is best suited for your project and what you need. This decision will be based on the project's scope and an assessment of the necessary requirements, within reasonable limits. As a rule, you can influence which product(s) you want to receive, depending on what makes sense for you and your project. However, we (LOOW) may have products or variants that we believe would be best for your project, or new products/variants that we want to promote. We therefore reserve the right to decide which variants or products you receive.

6. Use of your material (pictures and text)

LOOW has the right to use your pictures and text on our website (loow.com), newsletters, Facebook page/group, Instagram, LinkedIn, and similar.

7. If requirements and deadlines are not met

If agreements are not honored, we reserve the right to issue an invoice for the full amount of the received products. The product's value will be determined according to the sales price on the website. Prior to dispatching the products, we require your full name, telephone number, and email address. Any invoice will be sent via email, with payment due within 14 days.