Reasons to pack clothes in merino wool

It's a good idea to pack Merino wool clothing for your skiing trip. Read the reasons why merino wool is so great for skiing:

• It keeps you warm and dry: The natural temperature-regulating properties of wool really comes in handy on skiing vacation, due to the constant shift between high activity and standstill. 

• You won't smell: One of the less pleasant aspects of wearing the same clothes for an entire week on a ski holiday is the inevitable buildup of sweat odors. Merino wool contains lanolin, a natural antibacterial compound, which means you won't end up smelling like a locker room after a week of skiing.

• It doesn't itch: A lot of your typical ski underwear tends to scratch when it is used as the inner layer directly against the skin. Unlike a lot of wool, our fine merino wool is super soft and very comfortable against the skin and does not itch or irritate.

• It keeps its shape and form: Ski underwear tend to lose its shape after one or two days of wear, and then it will have loose knees and look scruffy. Merino wool will keep its form and look nice all week long. Which leads us to the last advantage

• Nice enough to wear to dinner and afterski as well: Another advantage of wearing LOOW instead of typical skiing underwear is that it is nice enough to wear to dinner in the restaurant at night as well, and not to formal for the afterski when you throw off your jacket. This means you can pack less.