'
Skip to contentArtificial Intelligence, Big Data, and self-learning algorithms are the main components of Mads Ingwar's work life. His leisure time is spent wandering and climbing the Irish wasteland, wearing shirts from LOOW for both. For him, the keyword is simplicity.
This is what we recommend if you are new to LOOW.
Try and wear a T-shirt for 30 days.
Join The WOOL Club – enjoy discounts and exclusive benefits
We love merino wool for its natural abilities to protect the skin and keeping us comfortable.