Reliable clothing for unreliable weather

with layers of merino wool you'll be prepared for anything
Loow stories
On our blog, you will be able to read exciting stories from inspiring people who have included LOOW in a project or an adventure and shared their experiences with us.
Read here
the wool club
Get 10% off your first order
The Wool Club is a free, no-obligation benefit for new and returning LOOW customers where your purchases are rewarded with multiple discounts, limited editions and other unique features.
Read more and get your discount